Demand
Marketplace
Businesses and individuals book vetted, insured protection professionals. Verification is the product: unclaimed listings are never bookable, so verified means something.
Investors
Accredited investors only
Own a piece of
the operating system
for protection.
Shadow is building the platform the security industry runs on: a marketplace for vetted protection, a console for the teams that deliver it, and the compliance record that proves it. Founded by a former U.S. Secret Service agent. Privately held.
How a conversation starts
Screening call first. Materials after.
We share detailed materials only with accredited investors after a short screening call and a signed NDA. The path is simple and it moves fast.
- 1Confirm you are an accredited investor and book a 20-minute screening call.
- 2Sign the NDA. Receive the company overview and the data room.
- 3Diligence with the founder. Terms follow for qualified investors.
Former Secret Service founder
Twelve years, including the Presidential Protective Division
500+ events
Four continents, zero incidents
Four revenue lines
Marketplace, software, subscriptions, attach
Two-sided platform
Demand, supply, and the compliance file on one record
The thesis
Security is a trust business with no system of record.
Protection is bought on reputation and delivered on spreadsheets, group texts, and radios. The client cannot see who is on post. The agency cannot prove what it delivered. The operator has no portable record of the work. Shadow puts all three on one live record, and that record is the business.
Operations
Enterprise console
Security agencies, corporate in-house teams, and government details run posts, shifts, live boards, briefings, threat cards, and reports on one system.
Proof
Compliance engine
Workplace violence prevention plans, training records, logged incidents, and audit-ready files. Regulation such as California SB 553 turns a nice-to-have into an obligation.
How Shadow makes money
Four revenue lines, one data spine.
Each line feeds the next. A booking on the marketplace becomes an event on the console, an event produces a compliance record, and the record makes the next booking easier to win.
01
Marketplace take
A booking fee on every engagement hired through the platform.
02
Provider software
Seat-based tiers for agencies, with a flat suite for in-house and government teams.
03
Subscriptions
Guardian for individuals and families. Business Manager for companies that hire security regularly.
04
Attach
Compliance as a service for client companies, with insurance as a roadmap attach.
Why now
The mandate arrived before the software did.
Employers now carry legal duties around workplace violence prevention. Executive exposure is a board-level topic. Event security is a line item on every production budget. None of it has a platform. Shadow already delivers the service, which is why it can build the system.
Shadow is an operating company first. Events, executive protection, Fortune 500 team training, fractional security leadership, and compliance programs are revenue today. The app turns that operating knowledge into software the rest of the industry runs on.
Michael de Geus
Founder
Twelve years with the U.S. Secret Service, including the Presidential Protective Division. Since founding Shadow: more than 500 events supported across four continents with zero incidents, an executive protection training program delivered to a Fortune 500 in-house team, and the doctrine behind a three-book operational series.
Shadow anchors a family of ventures under the H.E.R.O. brand, including SPIN Pay for transaction security and the HERO Foundation as a talent pipeline for mission-aligned operators.
Elite Protection. Always Operational.
The process
Four steps from first call to terms.
01
Screening call
Twenty minutes with the founder. You tell us about your thesis and check size. We tell you where Shadow is and what we are building toward.
02
NDA and overview
Sign the NDA. Receive the company overview, the model, and the current metrics.
03
Data room
Financials, contracts, product, security posture, and the decision record behind the roadmap. Direct access to the founder for diligence.
04
Terms
Definitive documents for qualified investors. Any offering is made only through those documents.
Start the conversation
Schedule a screening call.
Screening calls are reserved for accredited investors. Confirm your status below to open the calendar, or email us and we will take it from there.
Book a 20-minute screening call
Founder-led. No deck on the first call, just a conversation about fit.
Prefer email? Write to investors@shdw.com with your name, firm if any, typical check size, and a line confirming accredited status. We reply within two business days.
Who qualifies as an accredited investor
- An individual with income over $200,000 in each of the two most recent years ($300,000 jointly with a spouse or partner), with a reasonable expectation of the same this year.
- An individual with net worth over $1 million, alone or with a spouse or partner, excluding the value of a primary residence.
- An individual holding a Series 7, 65, or 82 license in good standing.
- An entity, family office, or trust meeting the asset tests in Rule 501(a), or one in which all equity owners are accredited investors.
Summary only. The full definition is in Rule 501(a) of Regulation D. If you are unsure whether you qualify, ask your advisor before booking.
Important information. This page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any offering of securities by SHDW, LLC or its affiliates will be made only to accredited investors, only through definitive offering documents, and only in jurisdictions where such an offering is lawful. Nothing on this page is investment, legal, or tax advice. Statements about plans, roadmap items, and future performance are forward-looking and are not guarantees. Past operational results, including event counts and incident history, are not indicative of future financial results. Investing in a private company involves substantial risk, including the loss of your entire investment.